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- Side Profit Insider: Issue 02
Side Profit Insider: Issue 02
This week features a guide to finding your niche from why you need one, to the tools you can use to find your. Plus: "find your niche" workbook, Fiverr pick & more.
Ever feel like everyone says “just pick a niche”, but nobody ever tells you how?
This week’s issue is all about helping you do exactly that. Whether you are stuck at square one or you’re thinking about pivoting your store, I’ve rounded up some of the most practical tools, guides, and examples to help you pick a niche that actually makes money.
Here’s what’s inside this week’s issue:
A guide on how to find your niche
A Youtube course on dropshipping made for complete beginners
A free find your niche workbook
Side hustle tools I’ve been testing
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🧠 This Week’s Picks:
Tool of the Week If you’re struggling to find a niche that actually works then this 20+ page Find Your Niche Workbook might just be what you need. It will help you:
| Book Excerpt “What's the ONE Thing I can do such that by doing it everything else will be easier or unnecessary?” From The ONE Thing by Gary Keller When you're juggling a job, life, and your side hustle, focus is everything. Instead of spinning your wheels, identify the single action that will create momentum. |
Free Dropshipping Course
This course covers everything you will need to know as a beginner such as:
Product research
Communicating with suppliers
Designing your website
Creating ads
Running TikTok and Meta ad campaigns
Running organic ad campaigns
Marketing with influencers
Using AI to boost efficiency
Hiring virtual assistants when your store is ready
Navigating the legal and tax side of running your store
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🚀 Featured Service:
Looking for affordable but professional looking branding?
Umair is offering up to 5 professionally designed logos, help with defining your brand identity using brand guidelines, a social media kit, and much more for an incredibly reasonable price right now on Fiverr. Although they don’t have many reviews right now it’s best to get in before there are because I imagine those prices won’t stay so low for long.
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💸 How to Find the Right Niche for Your Ecommerce Store
A guide to finding your niche
What is a niche?
Let’s just get the basics out of the way first. Put simply, your niche is slice of a larger audience with shared interests, needs, or problems. Instead of selling to everyone, you can just sell to this specific someone. Pet owners, Boxing Fans, Solo travellers for example.
Why niche down?
If you spend your time trying to serve everyone you will normally end up serving no one. Focusing on a niche ensures you can:
Tailor your product selection
Speak your customer’s language
Solve your customer’s problems
Build trust quickly
How to Find Your Niche
Start with what you know
Start out by listing some of your interests, hobbies, communities you’re a part of. Is there a way you can leverage your existing knowledge of these communities?
Explore demand
Tools like google trends can help you see if your niche is growing or if the interest in it is steady. If a niche is flatlining or spiking it’s a fad or it’s dying, probably time to reconsider.
Size The Market
Google Keyword Planner can be used to see how many people are searching for your idea and how much competition there is.
Find Your Competition
Find 3-4 in your niche and make a note of what they’re doing well, what customers are complaining about, and what you can do better. If you have no competition that could be a sign that your niche isn’t popular enough.
Test Your Niche
Create a landing page, add some products, and run a small campaign. Try out some other low spend marketing options before you start spending big bucks, then use this insight to tweak your approach.
Define Your USP
What makes your store stand out within the niche you’ve chosen? Premium quality? Unique designs? Faster delivery? A cause?
Niche Store Examples:
Bee’s Wrap - Reusable beeswax food wraps that replace plastic wrap. Their niche: eco-conscious home cooks.
WP Standard - Premium leather bags and accessories. Their angle: timeless design and craftsmanship.
Meowingtons - Apparel and gifts for cat lovers. Their audience: proud cat parents who want everything feline-themed.
Common Pitfalls to Avoid
Chasing Fads - Just because something is trendy, doesn’t mean it is
Skipping Research - Always check demand, keywords, and competition.
Going Too Broad - “Fashion” is too vague. “Men’s Old Money Fashion” is better.
Overcommitting - Validate before scaling. A small test can save you thousands.
Evolving Audience - Your niche may change over time. Stay flexible.
Tools and Exercises to Help Find Your Niche
Mind Mapping - Miro is an excellent choice for mind mapping your side hustle niche.
Trend Check - Google Trends can help keep you up to date with the latest trends.
.Competition Tracker - EverBee can be used to research your competition and new products.
Customer Research - GummySearch is great for conducting customer research on reddit.
Validation Checklist - SellTrend can help you validate your product ideas and then once you have them, Shopify is a great choice for building your website.
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Thank you for reading this issue of Side Profit Insider!
I hope today’s issue provided you with some resources that you will find valuable.
If you have any ideas of what you’d like to see next, please let me know!
Thank you for reading this issue of Side Profit Insider and see you next week!
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